Sales Cues

During member conversations, listen for the below cues which can indicate a member is a good fit for the Extended Insurance Account.

Concerns About Deposit Safety or Insurance Coverage

Members express worry about the safety of their funds, especially over the $250,000 NCUA limit.

Example: "I'm concerned about keeping all my savings in one place. What happens if the credit union fails?" "I have more than $250,000 in my account. Is all of it insured?"

Managing Multiple Accounts

Members discussing spreading funds across institutions to reduce risk.

Example: "I have multiple accounts between a few banks to minimize risk.”

Holding Savings Elsewhere

Members holding bulk of savings at another or larger institution.

Example: "I have most savings at a large bank for safety."

Seeking Wealth Protection Advice

Members searching for a safe haven for cash reserves as part of their wealth and portfolio management.

Example: "I’m looking for a safe instrument to protect my cash—what do you recommend?" “What are my options for transferring wealth to my beneficiaries?”

Large Current Customer of Non-Savings Product

Member is currently a large customer of another Ascend product, e.g. high loan volume, but low savings/checking balance

Example: “Will I get better terms on my loan if I bring a deposit relationship over?” “I’m using you for loans but currently have savings held elsewhere.”