Value Proposition

Historically, depositors have demonstrated a willingness to forego higher interest rates in order to fully insure their deposits, which would allow you to attract safety-conscious, rather than purely rate-seeking, new members. These members tend to be very sticky, long-term relationships that you are able to acquire not necessarily because their posted APY is at the top of the market, but because you are a full-service banking partner that can also help them protect and grow their funds. Extended Insurance Accounts have over 100% deposit retention since 2018, which is a reflection that the value and customer experience provided by these accounts have proven successful at establishing and keeping these long-term relationships.